The Community Roundtable’s 2020 State of Community Management reports an interesting online community statistic: there’s a broad range of strategic maturity across communities. Among companies surveyed:
Community management is a growing necessity as it relates to internet communities. “Community management, at its core, is about relationships and how a brand seizes opportunities to interact with its community in public online spaces.” This has shifted in a big way to the online community.
Community management also gets confused with social media management. The two are interrelated, but the breadth of community management’s function is much wider. A good way to look at it is the SPACES Model to understand the full spectrum of community management. Each aspect of the model demonstrates how a community can contribute to a company’s overall success.
The problem companies face is understanding what actually happens within their community and how they can tap into these valuable resources. Research suggests that 86% of businesses believe community has value — but at least 45% are struggling to discover that value and put it to work.
This is where AhoyConnect becomes an invaluable resource. This new, unique platform mines data from popular online community tools, such as Slack, Discord, Twitter, GitHub (a total of nine now and more all the time), and combines it with a company’s own internal data sources into one central dashboard.
More than simply viewing community activity, businesses can dig deeper into the actual behavior of community members with powerful analytics. Connect the dots with that behavior to inform new marketing strategies and impact sales. AhoyConnect can unlock the full potential of a company’s community while keeping data secure and automating many tasks to make community engagement and analysis easier. Here are some suggested uses:
Centralizing data from a number of different platforms to create a single member view is the key to bringing community-led growth to another level. The ability to measure a range of important statistics across platforms will focus community into a vital role for any company. Effectiveness can be proven, ambassadors and promoters identified, and decisions can be made to improve products or services. AhoyConnect is one of the few solutions that can bring together the data in a way that is easily consumed to facilitate decision making.
AhoyConnect will become a company’s valued data advisor, enabling community managers to identify the key platforms that drive new customers, identify sales prospects and product champions with the most influence, and automate repetitive community management tasks.
Community-led growth is the wave of the future that is happening right now, and AhoyConnect provides a streamlined solution that harvests and organizes community data from a host of sources. This enables valuable decision making that will keep modern companies on the leading edge of their industry.